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PJ Conley

PJ Conley manages social media. Before Harmony, PJ was working as the Social Community Manager for StocksToTrade. There he audited their social media platforms and created a new strategy to maximize engagement and revenue.

PJ graduated from Utah Valley University with a Bachelors in Digital Marketing and a minor in Business Management. He loves basketball and hopes to one day run marketing for the NBA.

Upcoming Plans

  • Monthly Deliverables: 2021 Oct
    • Create a How-To guide for how to get projects through the development funnel. This will help the team know what steps to take start to finish in getting those projects to launch on Harmony. ("Path to Mainnet Launch on Harmony")
    • Create new job description with deliverables for Sam.
    • Collect /metrics data and write the October newsletter for the end of the month.
  • Monthly Deliverables: 2021 Nov
    • Create a growth plan for the Spanish speaking community (with Boris and Rosa) and publish it on talk.harmony.one. In this plan include:
      • 12 approvable candidates for 2022 Spanish speaking events.
      • Top 10 Spanish speaking blockchain communities (IRL and Online) and how Harmony can bring value to them.
    • Create 5 new Spanish speaking telegram groups in 5 major cities. Get at least 50 people to join each telegram group. Help 2 projects from each city write and receive a grant, then launch on mainnet.
    • Plan 3 events around the Spanish speaking/Latin American communities. Hold 1 AMA a month in the Spanish community.
    • Publish a final copy of "Path to Mainnet Launch on Harmony" to create a clear route for external projects to launch on Harmony, including:
      • (a) how to leverage the Harmony DAO ecosystem to accelerate growth
      • (b) where to turn for questions regarding testnet
      • (c) where to turn for questions regarding mainnet
      • (d) how to validate or verify authenticity of the project
      • (e) how to raise funding (both grants and fundraising)
      • (f) how to run a Go-to-Market
      • (g) how to drive adoption in the Harmony community and elsewhere
  • Quarterly Milestones: 2021 Q4
    • At each event that I attend, foster relationships with potential new partners and get 10 telegram handles. Help those 10 projects/people launch on Harmony. (For every event, follow the Event Ops Checklist.)
    • Create an internal guide for the "Path to Mainnet Launch on Harmony" and use the internal and external guide to push every project on the forum to launch on Harmony.
    • Collect /metrics data twice a month and write the monthly newsletter at the end of each month.
  • Yearly Planning: 2022 Q1 - Q3
    • At each event that I attend, foster relationships with potential new partners and get 10 telegram handles. Help those 10 projects/people launch on Harmony. (For every event, follow the Event Ops Checklist.)
    • Grow each of the city Telegrams to 1000 users each and regularly post updates about Harmony in them (Tweets, blog posts,etc.) LA - SLC - Denver - Miami - NYC - Lisbon - Hong Kong
    • Collect /metrics data twice a month and write the monthly newsletter at the end of each month.

Achievements in 2021 Q2-Q3

  • Social Media
    • Harmony's Twitter following grew from 82K to 240K. (Mar. 10 - Oct. 19)
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